Introducing “Only You”, a new in-app experience. This personalised experience is designed to make it easier to connect, discover, and share content.
‘Only You’ is a new in-app experience
‘Only You’ is a new in-app experience launched by Spotify that offers personalized insights into listening habits. It’s similar to the ‘Wrapped’ feature, but with a different focus. With the help of data, Spotify draws a detailed map of individual listening habits and creates a personalised playlist for each user. The campaign is also designed to encourage users to share their musical journeys. It will include a series of hero films starring super-fans of artists.
Users can access the feature from the home screen of the Spotify app. This feature will show users their favorite genres, artist pairs, time of day they listen to music, and more. You can also find playlists that are based on specific events, artists, and topics. There are also options for creating personalized playlists for friends. This feature is currently in beta and will be available on both iOS and Android.
Only You is a celebration of how users listen to music. Spotify is known for its extensive music catalogue, and the company is leveraging this catalog to celebrate unique listening habits. It will show users sets of stats for different fandoms, like pop, R&B, and hip-hop, as well as individual music preferences.
As part of the campaign, Spotify will launch a new feature called ‘Blend’, which will let users create a custom playlist together. Using similar technology to the ‘Duo Mix’ and ‘Family Mix’ features, ‘Blend’ will let two friends merge their musical tastes. As their tastes change, the Blend playlist will grow and evolve.
The Spotify ‘Only You’ campaign will also feature a ‘Dream Dinner Party’ that lets users pick three artists they’d like to have a dinner party with. The user can then invite three artists to the ‘Dream Dinner Party’, and Spotify will create a personalised Spotify Mix for each of the artists. This personalised playlist will feature a combination of music and videos that the two friends have listened to together.
‘Only You’ will also feature a ‘Your Audio Birth Chart’, which shows the top artists and songs that you’ve listened to in the last six months. This chart includes the artist’s rising sign, which indicates if the artist is known to show an emotional side. It also includes the artist’s Sun sign, which demonstrates the artist who has been the most popular over the past six months.
It’s designed to be a sharable experience
‘Only You’ is the new in-app experience from Spotify, which draws from the personal history of the user and creates personalised playlists based on their preferences. It is a global product, which allows users to access the experience on any device. Users are encouraged to share their discoveries on social media. This is a key part of the brand’s campaign.
The campaign focuses on the unique aspects of the listener’s audio journey. Spotify hopes to encourage users to share their audio journeys by providing personalised playlists based on their tastes. Spotify’s “Only You” campaign also celebrates unique audio styles, genres, and artists. Users can also discover new music together with a friend through the blend feature. Currently, it is available in beta, but is expected to become a feature in the near future.
Only You will be promoted through a series of marketing campaigns across 22 markets. It also includes a digital experience that is unique to Spotify, which provides users with data insights based on their music and podcast listening habits. The personalised playlists will also be sharable through social media channels.
Only You is a personalized digital experience that analyzes user music and podcast preferences to create a personalised playlist. The campaign will feature three personalised artist pairs and a “Dream Dinner Party” playlist. Spotify will also create a “Audio Birth Chart”, which is based on a user’s Sun sign and the most-heard artist for the past six months. This chart will show the best music for the user’s moods and the artists that inspire them the most.
The “Only You” campaign includes an in-app experience, which will feature a personalised chart highlighting the best songs and podcasts from each year. It will also display the time of day that users listen to music. This is similar to Instagram’s “Story” feature, which shows users’ interactions with their community. Users will also have access to a stats hub where they can view the community’s demographics and music preferences. The stats will be available in a slideshow format, and can be shared on social media.
Users can also view their playlist profile icons, which will show how the playlists are grouped by genre, listening frequency, and the year they were created. Spotify will also show you when a song was popular, the artist who was most popular, and the last time an artist was featured. Users can also sort artists by the type of music they listen to.
It’s a personalised experience
‘Only You’ is a new in-app personalised experience from Spotify. It is part of a global campaign that celebrates individuality and music listening habits. It puts users at the centre of the campaign and allows them to discover music that sets them apart from other people. It also includes the launch of the new ‘Blend’ feature, which is a personalised playlist allowing two friends to merge their tastes. It is currently in beta and will be available globally.
‘Only You’ will feature three artists, with one of them being the most emotional artist of the past six months. It will also include commentary content, which will help users understand what the app understands about their music listening habits. It will also show lists of artists that you listen to the most, as well as playlists created based on your listening habits. It will also include new features such as the Audio Birth Chart, which will show which artist has been the most popular for the past six months. The feature also includes a Moon sign, which is comprised of a recently discovered artist or an artist that matches your emotional side.
‘Only You’ will be supported by a series of hero films. The films will feature super-fans of artists. They will also highlight the Spotify community and the creators of the music that people listen to. They will also include local TVCs with Tame Impala, which is one of the artists in the campaign.
The campaign will be launched in 79 markets, including Egypt, Saudi Arabia and the UAE. It will also run across social media and OOH. Spotify plans to heavily market Only You in these markets. It will also encourage users to share their audio journeys, and to discuss their feelings about the platform.
The campaign will run through June 30. Spotify will also launch new experience highlights, including a new in-app feature called “Artist Pairs”, which shows combinations of artists. It will also feature personalised playlists, which will allow users to discover music by genre, year, period and much more. It will also show podcast topics, which will allow users to discover podcasts based on topics they are interested in.
It’s designed to be easier to connect, discover, and share content
Whether you’re looking for a new playlist or a new artist, Spotify is an easy way to discover and share music. The music streaming service covers a wide variety of genres and is constantly upgrading its tools and features to improve your listening experience.
Apple Music is a streaming service that features singer-songwriters, session musicians, and producers. You can find new music releases, global chart playlists, and curated playlists. It’s also great for creating playlists. The app’s sidebar features sections for main content, such as artists and albums, as well as personal playlists.
Apple Music also offers a “browse” feature, which lets you filter through songs by genre, album, or song. You can also create “smart playlists,” which allow you to curate playlists for yourself. This feature is especially handy for those with large music libraries.
You can “like” songs on Spotify to customize your app recommendations. The service also gives you the option to follow friends, make playlists private, or disable the active listening feed. You can also choose to save songs to your library. You can also add and share songs through social media.
Spotify also allows you to download songs. To do this, simply click the three dots in the top right of the app. You’ll see a toggle next to “Download.” Click that to add the songs to your Library.
If you’re a Premium user, you can download up to 10 thousand songs. Spotify Premium also gives you the option to listen to music offline. This is great if you want to take your favorite songs with you when you go on vacation. You’ll also get ad-free listening, and you can listen to up to 320 Kbps.
Spotify has a free tier, which streams at a low quality 96 Kbps. Users can also upgrade to the Premium tier, which streams at 320 Kbps. In addition to ad-free listening, the Premium tier also lets you download up to five different devices.
Another feature to look out for is the Discover Weekly playlist. This is a weekly playlist that includes songs that you’ll probably love. The app also has a “made for you” section, which demonstrates the results of algorithms that help it recommend songs.