Earlier this year, a Chinese company named Tiktok made a decision to push its game testing into the gaming industry. This was a decision that took some people by surprise, as most gamers don’t expect such a move. The company is focusing on the Southeast Asian market, where the game market is growing rapidly, especially among younger gamers. The company hopes to expand its operations to other areas in the future.
Streaming video app TikTok plans to make a big push into the gaming industry. Owned by Chinese tech firm ByteDance, TikTok has already been testing games for its users in Vietnam. These games are ad-supported HTML5 games, similar to minigames. The games are intended to increase the time users spend on the app and boost advertising revenues. The company is partnering with Zynga Inc. and other developers to create games on the platform.
Previously, TikTok has offered only a few games in North America. Now, according to sources, TikTok is expanding its gaming offering to other regions. The move would put the company in direct competition with video game platform Twitch, which has recently added games to its platform.
The move follows a trend of tech giants expanding their gaming space. In November, Netflix introduced games on its streaming platform. These games included tie-ins to Stranger Things. Now, TikTok is set to launch a few games in the coming year. In 2021, TikTok plans to release a 3D game called Disco Loco.
In 2019, TikTok has already launched several games for its users in China. Its parent company ByteDance has been collaborating with game developers to create HTML-5 based games. The company has also added games to its app in the past. TikTok has been experimenting with streaming software for games and has also pre-marketed mini games on a personalized news distribution platform.
The company also has a Chinese version of TikTok called Douyin. Douyin’s games are similar to TikTok’s minigames. Douyin has 700 million monthly active users. However, Douyin’s games do not feature sexually explicit content.
TikTok has launched several games in China, and its parent company ByteDance has been aggressively promoting gaming. In addition to its games, TikTok has also launched a live shoppable stream. In addition to TikTok, there are other gaming platforms in China, including Douyin and ByteDance’s Jinri Toutiao.
TikTok will likely launch ad-supported games in the coming years. However, TikTok has not yet provided a timeline for the global rollout.
According to sources, TikTok is partnering with independent game developers and third-party game studios. TikTok also plans to launch games in Southeast Asia. It has also been experimenting with ad-supported games for its users in Vietnam.
During the last year, ByteDance, the owner of social video app TikTok, has been testing games within its app. The company recently announced that it is working on a major push into gaming. It plans to introduce gaming in Southeast Asia and other regions this year.
TikTok already offers a handful of games to users in the United States. These include a dance competition, a card game and a gardening game. In recent years, the video games market has become hugely lucrative. It’s also an area in which big tech companies have been racing to develop their gaming units.
TikTok is planning a major push into gaming, which may include ad-supported games. The company is aiming to increase its ad revenue through the use of games. However, it’s unclear whether the company will build games itself or license them from third-party developers.
The company is expected to roll out games in Vietnam first, which is a test market. The country has a very tech-savvy population. But Vietnam also has a strict set of rules when it comes to gambling and sexually explicit content. These restrictions are expected to ensure that TikTok isn’t violating the law.
A TikTok representative told Reuters that the company is testing games within its app. However, he did not provide any details. He also did not give a timeline for the games’ rollout. The company will likely add games to the platform during the third quarter, he said.
The company plans to focus on games that will engage its users in a hypercasual space. These games will likely be ad-supported, with a revenue split with ByteDance. The company also plans to expand its gaming business in Southeast Asia and south-east Asia.
TikTok has a tie-up with Zynga, whose “Disco Loco 3D” game was featured on TikTok last year. This game challenges players to dance and perform music in order to earn points. The company also recently launched a gardening game called “Garden of Good.” It lets users cultivate crops in order to trigger donations to Feeding America.
During the first quarter of this year, TikTok was the third most popular app among Vietnamese kids. The platform is known for its viral video campaigns and the user-generated content is no different. The company is also known for its ability to moderate content. The company has its own Safety Center that features a variety of useful tools to manage TikTok usage.
One of TikTok’s most recent announcements is a travel-themed campaign that will be rolling out across the country. The campaign is a collaboration between TikTok and the Vietnam National Administration of Tourism. This campaign will feature a variety of short-form mobile content designed to highlight Vietnam’s tourism meccas, while also promoting the country as a whole. TikTok has claimed to have a whopping 12 million active users in the country. The company will use the platform to promote tourism in Vietnam and has a number of partners that are set to launch campaigns in the near future. The company will use a variety of mediums to do so, including mobile, social, and print media. TikTok also has a number of localized campaigns that will focus on various regions throughout the country. It is also reportedly planning a number of tourism promotion strategies in potential markets.
The company has also boasted of its achievements in the app space. While the company is yet to reveal the official user count, the company claims that it is the top app in the entertainment category in the country’s App Store. TikTok claims that users spend roughly 28 minutes a day on the platform, with peak traffic occurring between 6pm and 8pm on Fridays. This is a significant number considering that Vietnam is a relatively mobile society with little time to devote to other activities. Despite these limitations, TikTok’s ad-hoc marketing efforts have already yielded some impressive numbers. For example, TikTok’s latest campaign was able to generate 45.8 million views for Viettel, which is more than the company’s total number of subscribers. The ad entails two influencers and a slew of short clips featuring localized Vietnamese talent.
Testing in Southeast Asia
Reuters recently reported that TikTok plans a “major push into gaming” that could see the app add video games to its platform. According to the report, TikTok is preparing to introduce HTML5 games and minigames in the third quarter of this year. The move would allow the company to boost its advertisement revenues. The move is also expected to increase the duration users spend on the app, which is one of the main reasons TikTok has been testing the feature.
ByteDance, the parent company of TikTok, has previously partnered with Zynga, one of the largest game developers. ByteDance plans to expand its gaming business in Southeast Asia.
TikTok’s gaming ambitions are expected to start with minigames, which typically have simpler game play mechanics. The company has tested HTML5 games in Vietnam. However, it is unclear whether games will be rolled out to other regions.
According to Reuters, TikTok has been testing games among young users. The company has also hosted games from Zynga, such as Disco Loco 3D, an endless runner that involves collecting dance moves. The games are designed to challenge followers.
The gaming feature could be introduced to other regions later this year. However, the company has not yet said if it will add games to Vietnam. In order to do so, TikTok will need to obtain a license from Vietnam.
The country is a promising market for social media platforms, with a young, tech-savvy population. However, it also has restrictions on games that are too violent, depict gambling, or have sexually explicit content. Vietnam has a zero tolerance policy on these types of games.
TikTok is already available in Vietnam, but users have not had access to games inside the app in most regions. According to a TikTok representative, the company has tested HTML5 games, which are games that run on the platform’s own platform, in Vietnam. However, the representative would not give any details about the tests, and did not elaborate on the plans for expanding to other regions.
TikTok plans to expand its gaming feature to other regions of Southeast Asia. The move would require the company to obtain a license from the Vietnam government, but could happen as early as the third quarter of this year.